| 000 -LEADER |
|---|
| fixed length control field |
01800cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13988454 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109094318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050601s2006 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005015271 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA601706 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013348791 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789024190 |
| Qualifying information |
paperback (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789024195 |
| Qualifying information |
paperback (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm60558906 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
C#P |
| -- |
DLC |
| -- |
UOC |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| Item number |
ROB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stevens, Robert E., |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 9 (RLIN) |
3721 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market opportunity analysis : |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc. |
Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L Loudon. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 263 pages : |
| Other physical details |
illustrations, |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes appendices, notes, and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
3179 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
274 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys. |
| 9 (RLIN) |
3588 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sherwood, Philip K. |
| Relator term |
author. |
| 9 (RLIN) |
2565 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dunn, Paul |
| 9 (RLIN) |
3723 |
| Fuller form of name |
(J. Paul) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loudon, David L. |
| Relator term |
author. |
| 9 (RLIN) |
2566 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Textbook |
