Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon.
Material type:
TextNew York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonDescription: xi, 263 pages : illustrations, 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780789024190; 0789024195Subject(s): Marketing research | Consumer behavior | Market surveysDDC classification: 658.83
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
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NB-Textbook
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Uofcanada Library | 658.83 ROB/NB (Browse shelf) | Not for loan | 00001372 |
Small Business Management: Opportunity Analysis & Development |
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Textbook
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Uofcanada Library | 658.83 ROB (Browse shelf) | Available | 00001373 | ||||
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Textbook
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Uofcanada Library | 658.83 ROB (Browse shelf) | Available | 00001374 |
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso.
Includes appendices, notes, and index.
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