Basic Marketing Research / Naresh K Malhotra.
Material type: TextPublisher: Harlow, England : pearson®, [2014]Copyright date: © Pearson Education Limited 2014Edition: Fourth Edition / International EditionDescription: 670 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292020488; 1292020482Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
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NB-Textbook | Uofcanada Library | 658.83 NAR/NB (Browse shelf) | Not for loan | 00001465 | ||||
Textbook | Uofcanada Library | 658.83 NAR (Browse shelf) | Available | 00001466 | ||||
Textbook | Uofcanada Library | 658.83 NAR (Browse shelf) | Available | 00001467 |
Total holds: 0
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658.827 KEV/NB Strategic brand management : building, measuring, and managing brand equity / | 658.83 NAR Basic Marketing Research / | 658.83 NAR Basic Marketing Research / | 658.83 NAR/NB Basic Marketing Research / | 658.83 ROB Market opportunity analysis : text and cases / | 658.83 ROB Market opportunity analysis : text and cases / | 658.83 WIL/NB Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / |
This Edition is a Pearson new international edition.
Includes endnotes and index.
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