Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
Material type: TextPublisher: London, UK : Penguin Business, 2019Copyright date: © Nir Eyal, 2019Edition: Revised and Updated EditionDescription: x, 246 pages : illustrations ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780241184837Subject(s): New products | Consumer behavior | Consumers' preferencesDDC classification: 658.575Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
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NB-Textbook | Uofcanada Library | 658.575 NIR/NB (Browse shelf) | Not for loan | 00002278 | ||||
Textbook | Uofcanada Library | 658.575 NIR (Browse shelf) | Available | 00002279 | ||||
Textbook | Uofcanada Library | 658.575 NIR (Browse shelf) | Available | 00002280 |
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658.562 AME/NB Professional Diploma In Total Management and Quality Management Systems : the quality journey / | 658.57 JOH/NB Research methods for managers / | 658.575 CHA/NB New products management / | 658.575 NIR Hooked : how to build habit-forming products / | 658.575 NIR Hooked : how to build habit-forming products / | 658.575 NIR/NB Hooked : how to build habit-forming products / | 658.5752 KAR Product design and development / |
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of the lean startup ___ cover page.
Includes notes.
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket.
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