Work cat.: Loudon, D.E. Consumer behavior, c1979.

Askew. Thesaurus of consumer terms.

Baker. Dict. of marketing and advertising.

Beacham's Marketing reference.

International bibliography of the social sciences--Economics.

LIVT.

Shapiro. Dict. of marketing terms.

Social Sciences Citation Index.

Hennepin; Web. 3

Here are entered works on the decision-making processes, external factors, and individual characteristics of consumers that determine their purchasing behavior. Works on the selection and efficient use of consumer goods and services and on methods of educating consumers are entered under Consumer education.

Note under Consumer education