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1.
Consumer behavior : buying, having and being / Michael R. Solomon.

by Solomon, Michael R, 1956- [author.].

Edition: Eleventh Edition / Global Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2015]Copyright date: © Pearson Education Limited 2015Availability: Items available for reference: Not for loanCall number: 658.8342 MIC/NB (1). :

2.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

by Bearden, William O, 1945- [Editor.] | Haws, Kelly L [Editor.] | Netemeyer, Richard G, 1956- [Editor.].

Edition: Third Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, [2011]Copyright date: © 2011 by SAGE Publications. IncOther title: Marketing scales.Availability: Items available for reference: Not for loanCall number: 658.83 WIL/NB (1). :

3.
Consumer Behaviour : Buying, Having, Being / Michael Solomon, Katherine White, Darren W. Dahl ; with contributions from Judith Lynne Zaichkowsky, Roesmary Polegato .

by Solomon, Michael R, 1956- [author.] | White, Katherine, 1974- [author.] | Dahl, Darren W. (Darren William), 1968- [author.] | Zaichkowsky, Judith Lynne, 1951- [contributor.] | Polegato, Rosemary, 1952- [contributor.].

Edition: Seventh Canadian Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Pearson, [2017]Copyright date: © 2017, 2014, 2011, 2008, 2005, 2002, 1996 Pearson Canada IncAvailability: Items available for loan: Call number: 658.8342 MIC (1). Items available for reference: Not for loanCall number: 658.8342 MIC/NB (1).

4.
Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon.

by Stevens, Robert E, 1942- [author.] | Sherwood, Philip K [author.] | Dunn, Paul (J. Paul) | Loudon, David L [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction New York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonAvailability: Items available for loan: Call number: 658.83 ROB (2). Items available for reference: Not for loanCall number: 658.83 ROB/NB (1).

5.
Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom.

by Lindstrom, Martin, 1970- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Random House Business Book : Doubleday, 2009Copyright date: © Martin Lindstrom 2008Availability: Items available for loan: Call number: 658.834 MAR (2). Items available for reference: Not for loanCall number: 658.834 MAR/NB (1).

6.
Contagious : why things catch on / Jonah Berger.

by Berger, Jonah [author.].

Edition: First Simon & Schuster hardcover Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Simon & Schuster, 2013. New York, NYCopyright date: © 2013 by Social Dynamics Group, LLC. Availability: Items available for loan: Call number: 658.8342 JON (2). Items available for reference: Not for loanCall number: 658.8342 JON/NB (1).

7.
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir [author.] | Hoover, Ryan [author.].

Edition: Revised and Updated Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London, UK : Penguin Business, 2019Copyright date: © Nir Eyal, 2019Availability: Items available for loan: Call number: 658.575 NIR (2). Items available for reference: Not for loanCall number: 658.575 NIR/NB (1).


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