Marketing : an introduction / Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet.

By: Armstrong, Gary (Gary M.), 1943- [author.]Contributor(s): Kotler, Philip, 1931- [author.] | Trifts, Valerie, 1968- [author.] | Buchwitz, Lilly Anne [author.] | Gaudet, David [Contributor Author.]Material type: TextTextPublisher: Toronto : Pearson, [2017]Copyright date: © 2017 Pearson Canada IncEdition: Canadian Sixth EditionDescription: 706 Pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134095806Subject(s): Marketing -- Management | MarketingDDC classification: 658.8
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Introduction to Marketing

Textbook Textbook Uofcanada Library
658.8 GAR (Browse shelf) Available 00000168
Textbook Textbook Uofcanada Library
658.8 GAR (Browse shelf) Available 00000169
Textbook Textbook Uofcanada Library
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Includes appendix, endnotes and indexes.

System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.

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