Armstrong, Gary. Marketing, 2017: title page (Lilly Anne Buchwitz) page xx (author, teacher and expert in the field of Internet marketing and advertising who became an academic after 15 years in the professional world of high-tech product and Internet marketing; in the early days of the Internet, she was the marketing manager for the Open Text Index, where she developed paid search advertising in 1996; she later worked for the Internet start-up that became About.com, helped launch Internet advertising network DoubleClick in Canada, and was the Internet marketing manager for Chapters Online; her professional activities eventually led her to teaching and research in the still-developing field on Internet advertising, which became the subject of her Ph.D.; she has undergraduate degrees in English literature and education from McGill University and an MBA from Wilfrid Laurier University; she began her university teaching career at the University of New Brunswick in its emerging e-commerce program in St. John, as well as in its business education program in Beijing; since then she has taught marketing communications, advertising, and Internet marketing at Brock University, Wilfrid Laurier University, and San Jose State University; today she is a writer, speaker, and professor at Humber College in Toronto)