Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik.
Material type: TextPublisher: Boston : Pearson, [2017]Copyright date: © Pearson Educations Limited 2017Edition: Thirteenth Edition / Global EditionDescription: 669 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292146508; 1292146508Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
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NB-Book | Uofcanada Library | 658.8 GAR/NB (Browse shelf) | Not for loan | 00000157 |
Total holds: 0
Revised edition of the authors' Marketing, 2015.
Includes bibliographical references, and indexes.
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