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Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. by Stevens, Robert E, 1942- [author.] | Sherwood, Philip K [author.] | Dunn, Paul (J. Paul) | Loudon, David L [author.]. Material type:  Text; Format:
print
; Literary form:
Not fiction
New York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonAvailability: Items available for loan: Call number: 658.83 ROB (2). Items available for reference: Not for loanCall number: 658.83 ROB/NB (1).
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Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom. by Lindstrom, Martin, 1970- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Random House Business Book : Doubleday, 2009Copyright date: © Martin Lindstrom 2008Availability: Items available for loan: Call number: 658.834 MAR (2). Items available for reference: Not for loanCall number: 658.834 MAR/NB (1).
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