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	1.	Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by Bearden, William O, 1945- [Editor.] \| Haws, Kelly L [Editor.] \| Netemeyer, Richard G, 1956- [Editor.]. Edition: Third Edition.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, [2011]Copyright date: © 2011 by SAGE Publications. IncOther title: Marketing scales.Availability: Items available for reference: Not for loanCall number: 658.83 WIL/NB (1). :
	2.	Basic marketing research : a decision-making approach / Naresh K. Malhotra. by Malhotra, Naresh K [author.]. Edition: Third Edition.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncAvailability: Items available for reference: Not for loanCall number: 658.83 NAR/NB (1). :