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HBR's 10 must reads on strategic marketing. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Copyright date: © 2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing | On strategic marketing.Availability: Items available for loan: Call number: 658.8 HBR (1). Items available for reference: Not for loanCall number: 658.8 HBR/NB (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik. by Armstrong, Gary (Gary M.), 1943- [author.] | Kotler, Philip, 1931- [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Thirteenth Edition / Global Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2017]Copyright date: © Pearson Educations Limited 2017Availability: Items available for reference: Not for loanCall number: 658.8 GAR/NB (1). :
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Marketing : an introduction / Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet. by Armstrong, Gary (Gary M.), 1943- [author.] | Kotler, Philip, 1931- [author.] | Trifts, Valerie, 1968- [author.] | Buchwitz, Lilly Anne [author.] | Gaudet, David [Contributor Author.]. Edition: Canadian Sixth Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Toronto : Pearson, [2017]Copyright date: © 2017 Pearson Canada IncAvailability: Items available for loan: Call number: 658.8 GAR (4). Items available for reference: Not for loanCall number: 658.8 GAR/NB (1).
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by Cateora, Philip R [author.] | Gilly, Mary C [author.] | Graham, John L, 1947- [author.]. Edition: Fourteenth Edition / International Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2010Copyright date: © 2009 by The McGraw-Hill Companies, IncAvailability: Items available for reference: Not for loanCall number: 658.848 PHI/NB (1). :
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Basic marketing research : a decision-making approach / Naresh K. Malhotra. by Malhotra, Naresh K [author.]. Edition: Third Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncAvailability: Items available for reference: Not for loanCall number: 658.83 NAR/NB (1). :
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Kotler on marketing : How to Create, Win and Dominate Markets / Philip Kotler. by Kotler, Philip, 1931- [author.]. Edition: First Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sydney : Simon & Schuster UK Ltd : Simon & Schuster Australia, 2001Copyright date: © Philip Kotler, 2000Availability: Items available for reference: Not for loanCall number: 658.8 PHI/NB (1). :
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Digital marketing for dummies / Ben Carter, Gregory Brooks, Frank Catalano and Bud Smith. by Carter, Ben, 1978- [author.] | Smith, Bud E [author.] | Brooks, Greg (Global Marketing Director, Mindshare) [author.] | Catalano, Frank [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : John Wiley & Sons, Ltd, 2007Copyright date: © 2017 John Wiley & Sons, LtdAvailability: Items available for reference: Not for loanCall number: 685.872 BEN/NB (1). :
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Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. by Alsem, K. J. (Karel Jan Alsem) [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Original language: Dutch Publisher: Abingdon, Oxon ; New York : Routledge, 2019Copyright date: © 2019 Karel Jan AlsemAvailability: Items available for reference: Not for loanCall number: 658.802 KAR/NB (1). :
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Social media marketing : theories & applications / Stephen Dahl. by Dahl, Stephan [author.]. Edition: Second Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : SAGE, 2018Copyright date: © Stephen Dahl 2018Availability: Items available for reference: Not for loanCall number: 658.872 STE/NB (1). :
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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by Kotler, Philip, 1931- [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2017]Copyright date: © 2017 by Philip Kotler, Hermawan Kartajaya and Iwan SetiawanOther title: Marketing four point zero.Availability: Items available for loan: Call number: 658.8 PHI (4). Items available for reference: Not for loanCall number: 658.8 PHI/NB (1).
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E-Commerce 2020–2021: Business, Technology and Society / Kenneth C Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.]. Edition: Sixteenth Edition / Global Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, [2021]Publisher: © Kenneth C Laudon and Carol Guercio Traver 2021Availability: Items available for loan: Call number: 658.872 KEN (2). Items available for reference: Not for loanCall number: 658.872 KEN/NB (1).
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Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. by Stevens, Robert E, 1942- [author.] | Sherwood, Philip K [author.] | Dunn, Paul (J. Paul) | Loudon, David L [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
New York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonAvailability: Items available for loan: Call number: 658.83 ROB (2). Items available for reference: Not for loanCall number: 658.83 ROB/NB (1).
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Basic Marketing Research / Naresh K Malhotra. by Malhotra, Naresh K [author.]. Edition: Fourth Edition / International Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : pearson®, [2014]Copyright date: © Pearson Education Limited 2014Availability: Items available for loan: Call number: 658.83 NAR (2). Items available for reference: Not for loanCall number: 658.83 NAR/NB (1).
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Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: [New York] : HarperCollins Leadership, [2017]Copyright date: © 2017 by Donald MillerOther title: Building a story brand.Availability: Items available for loan: Call number: 658.802 DON (2). Items available for reference: Not for loanCall number: 658.802 DON/NB (1).
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Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom. by Lindstrom, Martin, 1970- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Random House Business Book : Doubleday, 2009Copyright date: © Martin Lindstrom 2008Availability: Items available for loan: Call number: 658.834 MAR (2). Items available for reference: Not for loanCall number: 658.834 MAR/NB (1).
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Selling the invisible : a field guide to modern marketing / Harry Beckwith. by Beckwith, Harry, 1949- [author.]. Edition: First Trade Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York ; Boston : Grand Central Publishing, 2012Copyright date: © 1997 by Harry BeckwithAvailability: Items available for loan: Call number: 658.8 HAR (2). Items available for reference: Not for loanCall number: 658.8 HAR/NB (1).
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