Normal view
MARC view
Neuromarketing. (Topical Term)
Used for/see from:
- Neuro-marketing
See also:
- Broader heading: Marketing
Work cat.: 2007029695: Renvoisé, Patrick. Neuromarketing, 2007: CIP t.p. (Neuromarketing)
Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.