Normal view MARC view

Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 405

003 - CONTROL NUMBER IDENTIFIER

  • control field: DLC

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20210404111856.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 190227n| azannaabn |n aaa c

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

  • LC control number: no2019030081

016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER

  • Record control number: 1024E4307E

035 ## - SYSTEM CONTROL NUMBER

  • System control number: (OCoLC)oca11848222

040 ## - CATALOGING SOURCE

  • Original cataloging agency: UkOxU
  • Language of cataloging: eng
  • Description conventions: rda
  • Transcribing agency: UkOxU
  • Modifying agency: CaOONL

042 ## - AUTHENTICATION CODE

  • Authentication code: nlc

046 ## - SPECIAL CODED DATES

  • Start period: 19
  • End period: 20

100 1# - HEADING--PERSONAL NAME

  • Personal name: Buchwitz, Lilly Anne

370 ## - ASSOCIATED PLACE

  • Other associated place: Toronto (Ont.)
  • Other associated place: San Jose (Calif.)
  • Other associated place: St. Catharines (Ont.)
  • Other associated place: Saint John (N.B.)
  • Other associated place: Toronto (Ont.)
  • Source of term: naf

372 ## - FIELD OF ACTIVITY

  • Field of activity: Internet marketing
  • Field of activity: Internet advertising
  • Field of activity: Business education
  • Source of term: lcsh

373 ## - ASSOCIATED GROUP

  • Associated group: Humber Institute of Technology and Advanced Learning
  • Associated group: San José State University
  • Associated group: Wilfrid Laurier University
  • Associated group: Brock University
  • Associated group: University of New Brunswick
  • Source of term: naf

374 ## - OCCUPATION

  • Occupation: College teachers
  • Occupation: Business teachers
  • Occupation: Marketing executives
  • Source of term: lcsh

375 ## - GENDER

  • Gender: Females
  • Source of term: lcsh

377 ## - ASSOCIATED LANGUAGE

  • Language code: eng

670 ## - SOURCE DATA FOUND

  • Source citation: Armstrong, Gary. Marketing, 2017:
  • Information found: title page (Lilly Anne Buchwitz) page xx (author, teacher and expert in the field of Internet marketing and advertising who became an academic after 15 years in the professional world of high-tech product and Internet marketing; in the early days of the Internet, she was the marketing manager for the Open Text Index, where she developed paid search advertising in 1996; she later worked for the Internet start-up that became About.com, helped launch Internet advertising network DoubleClick in Canada, and was the Internet marketing manager for Chapters Online; her professional activities eventually led her to teaching and research in the still-developing field on Internet advertising, which became the subject of her Ph.D.; she has undergraduate degrees in English literature and education from McGill University and an MBA from Wilfrid Laurier University; she began her university teaching career at the University of New Brunswick in its emerging e-commerce program in St. John, as well as in its business education program in Beijing; since then she has taught marketing communications, advertising, and Internet marketing at Brock University, Wilfrid Laurier University, and San Jose State University; today she is a writer, speaker, and professor at Humber College in Toronto)

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